Answer :
Ethos is an appeal to ethics and credibility, logos is an appeal to logic and evidence, and pathos is an appeal to emotions.
Ethos is an appeal to ethics, which helps establish the writer's or speaker's credibility. It involves invoking the speaker's character and qualifications on the subject to build trust with the audience. For example, a doctor speaking about the benefits of a particular medication may mention their years of experience and medical expertise to establish their credibility.
Logos, on the other hand, is an appeal to logic and intelligence. It involves using credible information, such as facts, statistics, and examples, to reach a logical and acceptable conclusion. For instance, an economist presenting an argument for a specific economic policy may provide data and evidence to support their reasoning.
Pathos is the use of appeals to the emotions of the audience. It involves evoking feelings and emotions, such as fear, anger, sympathy, or love, in order to influence the audience's perspective. For instance, a charity organization may use emotional stories and images to elicit empathy and drive donations.