Answer :
Final answer:
Niko's analysis of the cereal advertisement reveals it employs the persuasive technique of name-calling, which negatively portrays the rival brand by highlighting its sugar content. Understanding this technique is crucial for evaluating advertisement effectiveness. By identifying such methods, consumers can make better-informed choices.
Explanation:
Understanding Persuasive Techniques
Niko's analysis of the cereal advertisement indicates that the rival brand is being depicted negatively due to its sugar content. The persuasive technique effectively used in this scenario is name-calling. This technique involves labeling or criticizing a competitor in a way that detracts from their image, which is what the advertisement is doing by suggesting that the rival's sugar use is excessive or undesirable.
Here are some examples of persuasive techniques:
- Name-calling: Directly attacking a competitor; for example, stating, "Brand X is just a sugar bomb!".
- Plain folks: Presenting oneself or a product as relatable to the average consumer.
- Nostalgia: Evoking sentimental feelings for the past to create a connection to the product.
- Glittering generalities: Using vague and positive phrases to attract consumers without providing concrete information.
Conclusion
When analyzing advertisements, it's important to identify these techniques as they shape consumer perceptions and influence buying decisions. Niko should consider how the use of name-calling impacts the overall effectiveness of the advertisement.
Learn more about persuasive techniques here:
https://brainly.com/question/2883251