High School

Jamie is analyzing an advertisement that suggests people will impress their friends by wearing a certain brand of clothing. What persuasive technique is being used?

A. Simple solution
B. Positive association
C. Nostalgia
D. Beautiful people

Answer :

Final answer:

The advertisement uses the persuasive technique of positive association, linking the brand with social acceptance and admiration. This strategy aims to persuade consumers by suggesting that the product will enhance their social status among friends. Various other persuasive techniques exist, such as nostalgia and the use of beautiful people, but this ad primarily relies on positive feelings related to social approval.


Explanation:

Analysis of Persuasive Techniques in Advertising

In the advertisement Jamie is analyzing, the persuasive technique being used is positive association. This technique involves linking a product with positive feelings, traits, or outcomes to persuade consumers to buy it. In this case, the ad suggests that wearing a specific brand of clothing will lead to social approval, making people feel more admired and accepted by their peers.

Other techniques related to advertising include:

  1. Simple solution: This implies that the product is the answer to a problem.
  2. Nostalgia: This evokes longing for the past, often used to sell products by reminding consumers of enjoyable memories.
  3. Beautiful people: This involves using attractive models to suggest that using the product will make the consumer more attractive as well.

In this case, by focusing on impressing friends, the ad effectively utilizes positive association as a core persuasive strategy.


Learn more about Persuasive Techniques here:

https://brainly.com/question/2883251


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