Answer :
Final answer:
The advertisement uses the persuasive technique of positive association by suggesting that wearing the clothing will impress friends. This connects the brand to aspirations of social approval and belonging. Advertisers often employ this technique to evoke positive emotions and desirable outcomes related to their products.
Explanation:
Persuasive Techniques in Advertising
Jamie is analyzing an advertisement that suggests people will impress their friends by wearing a certain brand of clothing. The persuasive technique being used in this advertisement is known as positive association. This technique connects the brand to desirable social outcomes, such as impressing friends, by using emotional triggers that provoke feelings of acceptance and popularity.
In advertising, positive association often involves pairing a product with appealing images, attractive models, or positive emotions to create a favorable impression. For example, commercials for luxury car brands frequently feature attractive people in desirable lifestyles, reinforcing the idea that owning the car could elevate your social status. By tapping into the audience's aspirations, advertisers effectively create a relationship between the product and positive social experiences.
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