Answer :
Final answer:
The advertisement Jamie is analyzing uses the persuasive technique of positive association to suggest that wearing a particular brand of clothing will impress friends. This technique aims to create a favorable emotional connection between the product and the social approval it supposedly brings. Such marketing strategies exploit social motivations to enhance product attractiveness.
Explanation:
Identifying the Persuasive Technique in Advertising
In the advertisement Jamie is analyzing, the suggestive idea that people will impress their friends by wearing a certain brand of clothing employs the persuasive technique of positive association. This technique is designed to create a favorable emotional connection between the product and the audience by associating the clothing with social approval and admiration.
By suggesting that wearing this brand will make someone more likable or impressive, the advertisement taps into social motivations. This is akin to strategies employed in celebrity endorsements, where viewers tend to associate the positive traits of admired celebrities with the products they endorse, as indicated by Cialdini (2008), who described how attractive models in advertisements can also enhance the appeal of a product. Likewise, brands often aim to envelop their products in a positive emotional context, as demonstrated by Corona Beer’s marketing, which associates their product with a desirable lifestyle.
Overall, the persuasive technique used is about creating a link between the product and positive social perceptions rather than providing factual information or straightforward solutions.
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