Answer :
Final answer:
The advertisement uses positive association to suggest impressing friends by wearing a specific brand of clothing. Associational learning and positive affect play a significant role in influencing consumer behavior through advertising.
Explanation:
Positive association persuasive technique is being used in the advertisement where wearing a specific brand of clothing is linked to impressing friends. Advertisers often utilize associational learning to create positive feelings towards a product by associating it with positive features or emotions like beautiful people or enjoyable experiences. This creates a positive affect in the consumer, influencing their perception of the product.
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