Answer :
Final answer:
Emotional appeals, or pathos, are persuasive techniques used to evoke emotions in the audience. They can be seen in charity advertisements, political speeches, and commercials. By connecting emotionally, speakers can influence opinions and drive actions effectively.
Explanation:
Understanding Persuasive Techniques
A persuasive technique that appeals to the emotions of the audience is known as an emotional appeal, or pathos. This technique is commonly used in various forms of communication, including speeches, writing, advertising, and media. The goal is to evoke feelings that can influence the audience's opinion or motivate them to take action.
Examples of Emotional Appeals
- In a charity advertisement, the imagery of suffering animals and heartfelt stories can stir pity and compassion, prompting viewers to donate.
- Political speeches often utilize emotional anecdotes to connect with the audience on a personal level, making issues feel more relevant and urgent.
- Commercials that leverage nostalgia, like those featuring families during holidays, can evoke warmth and longing, prompting viewers to buy a product.
By strategically using emotional storytelling, speakers and writers can effectively engage their audience and create a compelling case for their viewpoints.
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