Answer :
Final answer:
The advertisement uses the bandwagon technique, suggesting that most people use a specific brand of sunscreen. This persuasive method encourages consumers to buy based on popularity rather than specific features of the product. By leveraging social proof, the ad aims to influence purchasing decisions.
Explanation:
Understanding Persuasive Techniques in Advertising
In the context of advertising, the technique being used when an ad indicates that the majority of the population uses a specific brand of sunscreen is called the bandwagon technique. This method is designed to persuade individuals to adopt a certain behavior or belief by suggesting that it is widely popular or commonly accepted.
For example, when a commercial states that 'everyone is using this sunscreen,' it plays on the psychological phenomenon known as social proof. This technique appeals to a desire to fit in or be part of the majority, which can lead consumers to choose a product based on its popularity rather than its effectiveness.
Other Persuasive Techniques
- Celebrities: Using famous personalities to endorse a product.
- Name-calling: Attacking a competitor or alternative product by labeling it negatively.
- Nostalgia: Tapping into fond memories or comforting past experiences to promote a product.
In conclusion, the advertisement's assertion about widespread use cleverly uses the bandwagon technique to motivate potential customers to purchase the sunscreen.
Learn more about persuasive techniques here:
https://brainly.com/question/2883251