Answer :
Final answer:
The advertisement uses the bandwagon technique, indicating that most people use that sunscreen to persuade others to do the same. This technique appeals to the desire to fit in and not miss out. By suggesting popularity, it makes the product seem more desirable.
Explanation:
Understanding Persuasive Techniques in Advertising
In the advertisement that indicates the majority of the population uses a specific brand of sunscreen, the persuasive technique being employed is known as bandwagon. This technique aims to convince consumers that they should use a product because "everyone else is doing it." Essentially, it plays on the fear of missing out (FOMO) and the desire to fit in or be part of a group.
For example, if an ad states that "9 out of 10 people prefer this sunscreen," it creates an impression that the product is widely accepted and trusted, encouraging others to join in the trend. This makes the product seem more appealing because it suggests that if so many people are using it, it must be good. Other persuasive techniques mentioned, such as the use of celebrities or nostalgia, are different approaches that appeal to emotions or aspirations instead of group mentality.
Conclusion
In summary, advertisements often employ various persuasive techniques to influence consumer behavior, and understanding these can help consumers make more informed choices.
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