Answer :
Final answer:
The advertisement Corey is analyzing uses the bandwagon technique, suggesting that most people use a certain sunscreen to encourage others to join in. Bandwagon advertising appeals to the desire to be part of the majority, prompting consumers to follow the trend. This method effectively influences purchasing decisions by creating a sense of social proof.
Explanation:
Understanding the Bandwagon Technique in Advertising
In the advertisement Corey is analyzing, the claim that the majority of the population uses a specific brand of sunscreen illustrates the bandwagon persuasive technique. This technique aims to persuade individuals to follow the crowd by implying that if most people are using a product, it must be the best choice. Advertisements that utilize bandwagon tactics often suggest that by not using the product, you might be missing out on what everyone else considers a good decision.
For example, phrases such as "Join the millions who trust Brand X" encourage consumers to adopt a product just because it is popular. This social proof creates a sense of urgency and a fear of missing out (FOMO), motivating more people to make a purchase.
Other Persuasive Techniques
While bandwagon is a powerful method, it's also important to understand other techniques used in advertising:
- Celebrities: Using famous personalities to endorse products.
- Name-calling: Discrediting competitors' products.
- Nostalgia: Evoking feelings based on past experiences to connect with consumers.
Learn more about persuasive techniques here:
https://brainly.com/question/2883251