Answer :
Final answer:
The advertisement Corey is analyzing uses the bandwagon technique, suggesting that people should use the brand because it is popular. This method plays on the idea of social acceptance and can influence consumer behavior by emphasizing popularity. It creates a perception that using the product is the right choice because many others already do.
Explanation:
Understanding Persuasive Techniques in Advertising
Corey is analyzing an advertisement that claims the majority of the population uses a specific brand of sunscreen. This type of persuasive technique is known as bandwagon. The bandwagon approach suggests that people should adopt a certain behavior or belief because it is popular or widely accepted, which can create a sense of urgency or fear of missing out (FOMO) among consumers.
For example, if an advertisement states, 'Join the millions who trust Brand X sunscreen,' it encourages consumers to make a choice based on the perceived popularity of the product rather than its individual merits. This can be particularly effective in marketing as it plays on social acceptance and the desire to belong.
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